files and directories - How to get the directory of a package?

I have a package that I have placed in the $BaseDirectory\Applications directory so that Needs can find it. I have a logo in the directory that I will return when a function is called. However, when I call NotebookDirectory in the package I get the directory of the notebook (this seems like expected behavior). I've not been able to find a corresponding PackageDirectory function.

How do I get the directory of a package so I can load a resource (in this case a .jpg logo) to return to the calling notebook?

Update to show package and $InputFileName returns empty string

Update to show proper use of $InputFileName in package

The package saved as an .m file in $BaseDirectory\Applications is:

BeginPackage["MyTest`"];
packageDirectory::usage="Gets the directory of the this package.";

packageLogo::usage="Gets the logo of this package.";
testfoo::usage="does this work"
Begin["`Private`"];
(* $Input only has a value as the package is being loaded so capture that
        value with `Set` in order to use it with `SetDelayed` later. *)
thisIsThePackageDirectory=$InputFileName//DirectoryName;
packageDirectory[]:=thisIsThePackageDirectory
packageLogo[]:=Import[FileNameJoin[{thisIsThePackageDirectory,"logo.jpg"}],"JPEG"] 
testfoo[]:="some text"
End[];

EndPackage[];

The logo.jpg file is in the same directory as the .m package.

The notebook commands are as follows.

Needs["MyTest`"]
Names["MyTest`*"]
(* {"packageDirectory", "packageLogo", "testfoo"} *)
packageLogo[]
(* Logo image returned *)
packageDirectory[] // InputForm

(* "C:\\ProgramData\\Mathematica\\Applications\\MyTest.m" *)
testfoo[]
(* some text *)

Many thanks to @Szabolcs and @Ymareth.

Answer

FindFile will tell you which file will be loaded when you ask for a particular package with the backtick syntax.

DirectoryName will return the directory that contains a file.

Example:

In[1]:= FindFile["Combinatorica`"]


Out[1]= "/Applications/Mathematica 10.1.app/Contents/AddOns/Packages/Combinatorica/Kernel/init.m"

---

Update: This solution is probably better: in your package file, use $InputFileName to determine the location of the package file and save it into a variable that is private to the package. The use this variable with the function that shows the logo.