pure function - How to exchange two arguments?

Recently, I have being using Mathematica to write my undergraduate paper. I want to use two pattern lists such as { A -> a, B -> b, c -> C, ....} and { a -> A, b -> B, c -> C, ....} to make my code short. I can exchange { A -> a, B -> b, c -> C, ....}'s elements to achieve { a -> A, b -> B, c -> C, ....}, my trail is as below:

firstPattern = { A -> a, B -> b, c -> C, one -> two, tom -> david};

To achieve { a -> A, b -> B, C -> c, two -> one, david -> tom}, I write the code:

{#1, #2} -> {#2, #1}& /@ firstPattern

However, it failed. I wonder why and how to correct it.

Answer

Because life is more fun with infix:

firstPattern ~Reverse~ 2

{a -> A, b -> B, C -> c, two -> one, david -> tom}

(The serious point of this answer is that you can use the second parameter of Reverse to determine exactly what levels of the expression you wish to reverse.)

Also quite direct and terse:

#2 -> # & @@@ firstPattern

{a -> A, b -> B, C -> c, two -> one, david -> tom}

This works where your attempt doesn't by using Apply at level one, which has the shorthand @@@. This lets you access the parts of the rules rather than the entire rules themselves.

---

Timings

Timings, conducted in version 7, for various methods posted so far.

timeAvg = 
  Function[func,
    Do[If[# > 0.3, Return[#/5^i]] & @@ Timing@Do[func, {5^i}], {i, 0, 15}],
    HoldFirst];

rules = Rule @@@ RandomInteger[999, {500000, 2}];

Reverse /@ rules     // timeAvg

Reverse[rules, 2]    // timeAvg
#2 -> # & @@@ rules  // timeAvg
rules[[All, {2, 1}]] // timeAvg

0.1934

0.1342

0.259


0.1902

---

In an attempt to make this answer more worthy of the Accept I'd like to arbitrarily address an edge case that might come up. Suppose you have RuleDelayed expressions and you wish to reverse them:

rules = {a :> 1 + 1, b :> 2 + 2, c :> 3 + 3};
rules ~Reverse~ 2

{2 :> a, 4 :> b, 6 :> c}

Note that e.g. 1 + 1 became 2; for the sake of the illustration let's consider this unacceptable. Then we would need to wrap the left-hand-side in HoldPattern. A direct attempt using @@@ fails because the anonymous Function does not hold its arguments (by default):

HoldPattern[#2] -> # & @@@ rules

{HoldPattern[2] -> a, HoldPattern[4] -> b, HoldPattern[6] -> c}

One could add a HoldAll Attribute to the function but usually replacement patterns are simpler:

Replace[rules, (L_ :> R_) :> (HoldPattern[R] :> L), 1]

{HoldPattern[1 + 1] :> a, HoldPattern[2 + 2] :> b, HoldPattern[3 + 3] :> c}

Such rules may seem pointless but they can be useful for manipulating held expressions.